Artificial Intelligence applied in graphic design
10/01/2023
Artificial Intelligence was mentioned in the film industry in 1927 with the film called "Metropolis", since that date several films emerged referring to artificial intelligence, where we took it as something from science fiction and which was fabulous or terrifying at that time. So, but now it is a reality, how did artificial intelligence begin on digital platforms and the evolution of the internet? They currently use it in different areas such as health, finance, transportation, education, among others.
With the advancement of artificial intelligence, we can see that the European Union developed its own robotics laws.
The six robotics laws proposed by parliament are:
1. Robots must have an emergency switch. - To avoid any catastrophic event.
2. They will not be able to harm human beings. - Only help and protect them.
3. They will not be able to generate emotional relationships.
4. The contracting of insurance will be mandatory. - In the event of any damage, the owners will assume the costs caused.
5. Your rights and obligations will be legally classified.
6. The machines will pay social security taxes. – The entry of robots into the workplace will impact the workforce of many companies.
Both artificial intelligence and robotics are already changing the world and the figures are the best, the American consulting firm Gartner estimates that the AI market could reach 127 billion dollars in 2025, a figure much higher than 2 000 million in 2015. The United States and China will lead the way in investments.
Nick Bostrom, a Swedish philosopher at the University of Oxford, indicates that "there is a 90% chance that between 2075 and 2090 there will be machines as intelligent as humans."
But let's focus on graphic design, can it replace designers at the time of creation and ideation for campaigns needed by companies or companies that require certain graphics? In reality and in a certain evolution it will not be possible, but it will be of great It helps when speeding up the work that we can cover or perform thanks to the algorithms that this artificial intelligence may have, currently everything works with algorithms and we see that in social networks, such as the most notable Facebook and YouTube. You will realize when you are interested in something and you do the search, the internet is linked to everything and will throw you the results you want and when you stop or find it, the internet algorithms keep throwing you ads or similar searches on social networks or on any platform, even so, when you have stopped doing it, and that is how the world works. In the case of designers and in the work of any professional there is a risk that is incurred, it is the abusive use of this tool, designers could sacrifice originality in the final art, and the understanding of the need to communicate the elements graphics necessary for campaigns of a certain target audience.
In the case of natural persons, the use of artificial intelligence will serve them well to be able to create graphics at a low cost or even for free, as well as presentations or creations of logos, digital platforms, etc.
This new technological era of AI can be taken advantage of if we know how to use it correctly. It can be of great help in different fields, but there may also be cases where people will not know how to use it properly and that could bring negative aspects to their professional lives.
Next, I will leave you a list of AI sites related to design.
Looka - Logo creation
Khroma - Creating a color palette
Namelix - Logo creation
Adobe Sensei - Predict customer behavior and deliver personalized experiences.
Diseños.ai - Logo maker, video maker, design creator, speech maker.
Vance AI - Image enhancement.
Marcas de Medida - Creation of high-impact logos for companies.
Archistar.ai - Design complete enclosures.
Sketch2Code - Creation of wireframe towards programming code.
TeletransporteHQ - Create high fidelity prototypes.
Uizardo - Create high-fidelity prototypes of applications, web and desktop software.
Remove.bg - To remove the background from images.
AutoDraw - It will interpret your sketches and provide you with professional images that you can use to replace them.
aixdesign - It allows users to quickly and easily create designs for their websites or applications.
front - Front-end developers make their lives easier by converting an image into HTML CSS code, among other things.
Deep Art EffectsIt uses an algorithm to redraw an image using the stylistic elements of another image.
Mejoremos - Designers refine and enlarge images without distorting them in any way.
Arte de jaspe - Create amazing illustrations and images.
Uberflip - To personalize the content experience and streamline the sales cycle.
Articoolo - Create unique, quality content by simulating the way a human brain would.
Buzzsumo - Software that detects the most shared and popular content on social networks.
Concured - Detect and predict what will cause greater interaction or engagement with the target audience.
Cortex - Improve the visual appearance of images and videos in posts on social networks.
Phrasee - Analyze millions of data to generate the best title, email subject and call to action (CTA).
Persado - It has a broad base of language and language knowledge.
Adext AI - Identify the audience segments that are most profitable at the right time.
Node - Focused on generating potential clients.
Lumen5 - Offer an extremely simple, easy and fast video creation experience.
Liveperson - Get answers about the products they want to buy within the communication channels they already use daily.
Wix ADI - The user responds to understand their needs, tastes and preferences.
Rapid Miner - He advises companies to make better decisions in various areas.
Acrolinx - Helps brands scale content creation and increase its quality.
IMAI - Collect data from most of the influencers.
Seventh Sense - Maximize the performance of email marketing campaigns.
Craiyon - Revolutionize the creation of artistic content and articles.
There are AI implementations made on digital platforms
Chatbox:
Assistant that communicates with users via text messages.
Forms:
It consists of recording information in a simpler and more interactive way with users on digital platforms.
Smart searches:
Its search system is robust and the system is capable of understanding simple or complex requests.
We can obtain different benefits
Accessibility:
Using techniques such as voice recognition or natural language processing.
More complete analysis:
We can obtain more complete analyzes automatically and see the results very easily.
Take the shopping experience to another level:
That they are able to show us how we would look with their products.
Personalized recommendations:
Completely personalized based on a multitude of factors such as your tastes, pages visited, age, location, items already purchased, etc.
More advanced UX:
Knowing the interests of users, we can display the content of our websites in the way that best suits each user.